Elden Ring Launch Will See Bandai Namco UK Appoint 100 Real-Life Elden Lords and Elden Ladies

Bandai Namco UK has announced a competition to celebrate the launch of Elden Ring this Friday, with 100 official titles of 'Elden Lord' or ‘Elden Lady’ up for grabs. Not only will lucky winners gain high status, but they'll also receive a piece of land in the Highland Titles Nature Reserve near Glencoe in Scotland.

To prove your title, you'll receive an official certificate, your piece of land in the Highland Titles Nature Reserve a part of a 2006 effort to help conserve the natural beauty of the area in Scotland. The competition is available to anyone you'd like to honour, be it a friend, family member, partner, or neighbour.

In order to enter, you need to provide an explanation of why the chosen person deserves to be granted the honour and title of ‘Elden Lord’ or ‘Elden Lady’, with a reason, video, or photograph sent to [email protected]. The competition launches on Friday 25th February at 9am GMT and runs until 11th March, 9am GMT.

One entry is allowed per person, for entrants based in UK or Ireland aged 16 or over. Winners will be selected at random and emailed a week after the close of the competition. You can read the full terms and conditions here. Elden Ring is out for Xbox, PlayStation, and PC on 25th February.