E3 Will Return as a Physical Event in 2023, Insists The ESA

E3 Will Return as a Physical Event in 2023, Insists The ESA

Matt Lorrigan

The cancellation of E3 2022 earlier this year appeared to toll the death knell for E3 as a concept, but organisers the Entertainment Software Association (ESA) insist E3 will be returning as a physical show in 2023.

Speaking to The Washington Post, ESA president Stan Pierre-Louis confirmed that E3 2023 was planned to return as a physical show with digital elements.

“We’re excited about coming back in 2023 with both a digital and an in-person event. As much as we love these digital events, and as much as they reach people and we want that global reach, we also know that there’s a really strong desire for people to convene - to be able to connect in person and see each other and talk about what makes games great.”

Pierre-Louis went on to talk about the way that publishers and other events runners, such as Summer Game Fest, have attempted to fill the hole left by E3's absence in 2020 and 2022.

“I think what’s great about all this experimentation is that companies of all sizes are trying to figure out what works best to promote the product and the content that they are looking to share with consumers,” Pierre-Louis continued. 

“And I think there is a space for a physical show; I think there’s an importance of having digital reach. Combining those two, I think there is a critical element of what we think E3 can provide.”

E3 has become less and less necessary over the past few years, with publishers able to promote their games on their own schedule with digital events. Still, we'd be sad to see the three day summer celebration of gaming disappear entirely, so here's hoping that E3 does make a return in 2023.


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